JenniferSDyerMDMPH

Summary

• Jennifer Shine Dyer MD, MPH is a pediatric endocrinology physician in private practice, social media enthusiast (@DrJenShineDyer), Stanford artificial pancreas researcher, and app developer/mobile health entrepreneur in Ohio with a patient-centered focus looking to make health outcomes better for people living with diabetes or other chronic diseases. As an entrepreneur, she created the startup EndoGoddess LLC in 2011 which entered into partnership with a larger local mobile software startup, Duet Health (eProximiti), shortly thereafter. Together they developed the EndoGoddess App in 2011 and then the EndoGoal App in 2012 for patients with diabetes who require insulin therapy and need motivation for glucose and insulin tracking. The EndoGoal App Rewards Program offered users weekly cash rewards based on revenue collected by family and friend 'sponsors'. All app programs were based on BJ Fogg's health behavior model with the following features: rewards motivation, gaming motivation, multi-media informative diabetes content, social media links, and push notification medication reminders. EndoGoal App (powered by Duet Health) was awarded $20,000 from Ohio 10-xelerator New Venture Accelerator for development/commercialization in 2012. In 2012, Dr. Dyer also raised $5,000 via crowdfunding to conduct a clinical trial with startup clinical research platform Genomera to evaluate the effectiveness of EndoGoal App in improving diabetes-specific health outcomes such as the hgba1c % measure. In 2013, while gaining more followers, EndoGoal won a finalist spot in the NYC Global HIT Innovation Challenge securing further funding. In May 2016, Duet Health was acquired by MedData Inc. Currently , Dr. Dyer is creating a new diabetes-specific ninja video game for kids with diabetes at COPEDS in collaboration with The Ohio State University College of Engineering and Computer Science. The game is an entrepreneural project within COPEDS that Dr. Dyer plans to commercialize.